The product: Spark Thanks Programme
The challenge: Support the wider integrated Spark brand campaign by delivering the proof of 'smart technology' enabling a 'little victory' every day.
The solution: Using the mandated ATM machines as the mechanic for rewarding customers, we gave them an overhaul, a personality, and the impression of knowing our customers personally.
Utilising customer data insights, a bit of investigative journalism and a mobile app for registration we said 'Thanks New Zealand' and tailored gifts to our audience including trips to the USA to see Beyonce, Future and Drake.
What we did: With the ATM now a smart robot we took in on a nationwide tour of New Zealand. We played games, asked questions, gave out gifts and danced off. We captured the content and seeded it via Spark social media channels.
The results:
- 372,000 reach
- 192,000 views
- 1,300 likes
- 354 comments, 89 shares
Customer Engagement Journey: social announcement. Mobile pre-registration, activation, gifting and post activation experience
Spark ATM Announcement
Spark Thanks ATM 2.0 Tour Review
