The product: Home security from your smartphone.
The challenge: Get cut-through and awareness within the home security category.
The solution: 'Oh shit' moments.
We turned the category convention of fear, into relief. To show that by having a smart bird in your house, you have a remote for life and control at your fingertips whenever the need arises.
Using the language of your smart phone, we created an emoji world and family going through the same 'oh shit' moments we would - except somewhat comically lighter.
What we did: We built a giant emoji house, produced content, created a newsroom, provided media kits and news releases, ongoing news content and interviews, a media and staff event. We also laced our content with social easter eggs for followup social communications.
Spark Ventures Morepork 'Oh Shit' Moments
Morepork episode 1: The Backdoor
Morepork episode 2: The Dog
Morepork Newsroom