The product: TVNZ Trade Multi Platform Offering
The challenge: Demonstrate to industry, media and stakeholders TVNZ's off air capability to reach audiences. Demonstrate leadership in industry.
The solution: Judge the Jury.
What better way to promote TVNZ's multi platform capability than to provide a second screen and judging tool to a captive industry audience at the Axis awards.
At award shows we know everyone has an opinion, and that the show is as much about the social critique and as it is the award and kudos.
What we did: We created a few awards of our own and enabled the audience to be the judge. We involved the trade, in the trade.
We teased the Judge the Jury Awards and app download with content and pre event posters, delivering them to agencies across Auckland with controversial judgements about their rivals. Campaign Brief announced the new industry award as an official initiative.
On the night, we encouraged attendees to comment on the official Axis Awards as they were being presented. This engagement was reflected back live on the big screen in the form of polls as to what the audience thought of the official results.
We presented our winners with their awards on the night.
The results:
- 63% of Axis attendees voted using the app
- 614 votes cast
- Stoppress Ad of the Week
- Overwhelmingly positive peer review and feedback
Judge the Jury App Mechanic
