The product: House brand handsets
The challenge: Develop and launch Telecom's house mobile brand, unifying a range of manufacturers under one umbrella positioning.
The solution: OKTA. Create.
A brand identity and mobile range for independent minds.
Both price and feature competitive the OKTA range was designed for an informed audience able to make an independent choice.
OKTA Create celebrated confidence through expression and the DNA that makes us an individual.
What we did: Developed brand identity, product & packaging design, website build, 3D handset modelling, digital, event and ambient - which encouraged our audience tailor their mobile choice to their identity.
OKTA Website - 3D modelled handsets showcased product specifications
OKTA Website - enabled creativity and individualisation of handset persona
