The product: TVNZ platform
The challenge: Increase awareness, of the breadth and mix of TVNZ's media and channel solutions. While educating that TVNZ's platforms go beyond broadcast, that they take the audience on a journey all the way to purchase.
The solution: Conversations that move people.
We developed the TVNZ trade positioning and leveraged TVNZ's hero channel to promote the array of wider channels available to media partners.
What we did: We created a dummy product ' Berry Ice' and showcased this brand across the entire range of platform solutions on offer. The result was a story epic below.
TVNZ Trade 'Berry Ice' Reel
