With 14 years’ experience in communications and advertising I have been fortunate to work alongside several high performing marketing teams.  I have led key accounts across a range of categories including: Telecom / Spark, Tourism New Zealand, ANZ, ASB, Precision Seafood Harvesting, Lion Breweries and VICE Australia New Zealand.

Specifically, I am not a take it from the media schedule suit. I am a problem solver and diplomat.  I value a challenge and people who see things differently. I see success in bringing this differing expertise together for a better result. I know that if I'm disengaged the audience is likely to be as well, which means I strive for fresh thinking and like to work on my toes to see it through to market.

In this capacity I have sought to work across a breadth of disciplines from brand launches and new product development, digital and platform builds, event and activations, PR, content, social and earned media, integrated advertising and corporate communications. 

Regardless of the channel I believe in holding brands to the same expectation we would have when engaging in any conversation. 

My full work history can be found scrolling below or click through below to campaign work showcased.

Senior Account Director
Accounts: Tourism New Zealand, APN, Nissan New Zealand
December 2012 - December 2015

I led a group of accounts, the key account Tourism New Zealand being recently won.  New Zealand as an export product, ensured the role encompassed global brand stewardship of satellite in market teams and being in the spotlight of stakeholders far beyond immediate client partner teams.

In this capacity I was the account service contact for brand and segment market development work and communications guidelines and drove work supporting the Minister of Tourism's objectives for film tourism - which saw the Whybin TBWA lead global Hobbit related brand campaigns and LA film premiere event integration. 

Highlights include:

- Tourism New Zealand: '100% Middle earth' Hobbit brand content, global strategic guidelines and campaign toolkits
- Tourism New Zealand: The 'Book of New Zealand'  LA Premiere of the Hobbit
- Tourism New Zealand: Global markets strategic audience segment toolkits 

Senior Account Director
Accounts: Tourism New Zealand, TVNZ, Westpac
November 2011 - November 2012

At it's establishment, I was asked to join Contagion in the capacity of account service lead, to grow 2 founding clients. A unique position which reported directly to the CEO, and, as such, spanned a broad spectrum of requirements; from converting and embedding these accounts, to strategic input, team growth and mentoring, forecasting, foundation budgeting and fee negotiations. 

As Contagion's offering focussed on digital, social and content first, daily work involved delivery across story development and content creation, audience engagement management, media planning and campaign management, reporting and analytics.

A significant remit was the build of social engagement apps across mobile and Facebook, owned and on air platforms.
 

Highlights include:

- TVNZ Consumer: New season programme launches on and off air integration and app builds (Shortland Street Lookalikes, MY Kitchen Rules, Revenge)
- TVNZ Trade: Multi platform positioning and launch
- TVNZ Trade: Axis Awards 'Judge the Jury' mobile app and event activation
- Tourism New Zealand: Global 'Stories Beat Stuff ' campaign - youth segment

Account Director
Accounts: ANZ Banking Limited
June 2010 - November 2011

Seeking more banking industry experience, I took up the ANZ account and became responsible for key aspects of the portfolio: Brand, Product (Home Loans), Institutional and Commercial.

The role reported directly into the Business Lead, and as such provided exposure to strategic planning opportunities and key communications development.  This role solidified a strong stakeholder management approach to my suiting style as it required visibility and experience of these individual segment objectives working into the wider business direction.

Account Director - Contractor
Accounts: ASB Banking Limited
June 2009 - June 2010

Whybin TBWA were heading into a pitch process, and I accepted this role for the opportunity to lead the 'business as usual' interim brand positioning and campaign launch.

This remit was expansive as it was unique,  affording exposure to all parts of the business in embedding the competitive pillars on which ASB differentiated it's celebrated personality and service. I oversaw departmental contributions from web builds, edm and direct, tv production, and ensured all work was engaging and integrated and living up to our mantra 'advertising at the speed of culture' .

Senior Account Manager
Account: Telecom
June 2007 - June 2009

This role was fast paced and dynamic, allowing me to cut my teeth on a wide  variety of work including monthly retail campaigns, product launches, and promotions.

The role expanded significantly, moving towards suiting special projects, which saw me working alongside Saatchi Worldwide Design in the establishment of a brand identity and communications development for a new in house product line for Telecom. This was accompanied by a fully integrated brand launch, website build and event.

My time at Saatchi's culminated in being a core member of the team to deliver the brand launch for Telecom's newest and fastest network offering at the time the XT Network. The campaign featured Richard Hammond, and became a large international project with shoots occurring worldwide (London, Hong Kong, Australia, New Zealand and Andorra). I was responsible for bringing all interdepartmental comms activity together ensuring consistency of campaign rollout and production.  

Highlights include:

- Telecom XT Network Brand / Integrated Launch
- Telecom OKTA Brand Identity Development, Brand Launch, Website Development and Event

Account Manager
Accounts: Hanover Finance, Mercury Energy, ChildFund
June 2006 - June 2007

This role saw me make the move from branding and identity into advertising, where I was responsible for writing briefs (including mail-house and data), managing campaign production, integrated and direct mail components.  My responsibilities also included managing media schedules and suppliers.

Account Executive
Accounts: Macquarie Goodman, Waiariki Institute of Technology
November 2004 - June 2006

I started my career within the DDB group, and began shortly afterwards reporting to the Managing Director of Imagination Identity Consultants.  This enabled a swift grasp of all aspects of branding development and a hands on account management style. I was quickly afforded the opportunity to lead campaign production on these accounts and hold key client relationships directly.

In this capacity, I was involved in the concepting and building of internal and external communications launching an entirely new brand identity. I also managed several annual, interim and financial reporting projects, which demanded a keen eye for detail.

Team Leader Advertising Services
Accounts: Urbis, Urbis Landscapes, ProDesign, Progressive Building

On taking up this role immediately after graduating, I was exposed to all all aspects of publishing, from editorial and content, to advertising sales and production.

My role focussed on supporting advertising directors with their client base, and managing production of advertising with clients and creative studio.  The result of which would be monthly / bi-monthly publications across titles.